Get every customer to value — faster than your fastest one today.
Onboarding is where customer relationships are decided. Superhawk tracks every activation milestone, catches stuck onboardings the hour they stall, and fires the right intervention automatically.
The deal closed two weeks ago. Where is the customer right now?
Invisible stalls
The customer hasn't logged in for nine days. Nobody on your team knows. The CSM assumes onboarding is 'in progress.' It isn't.
Generic playbooks
The same 14-day email sequence fires for a 5-seat startup and a 500-seat enterprise. One needs a quick-start guide. The other needs a rollout plan.
The handoff cliff
Sales closes. CS picks up. FDE gets looped in. Three teams, three tools, none with the full picture. Context dies at every handoff.
Time-to-value as vanity metric
You report median TTV at 18 days. But that median doesn't include the 22% of accounts that never activated at all.
Tracks every milestone in real time.
From contract signed to value confirmed — every stage, every account, always current.
Contract signed
148
Welcome call
142
Integration live
118
First workflow
89
Team rollout
52
Value confirmed
34
| Account | Stage | Health | Status |
|---|---|---|---|
| Acme Corp | Integration live | 82 | on track |
| NovaBridge | First workflow | 41 | stalled |
| Canopy AI | Welcome call | 90 | on track |
| Helios Stack | Team rollout | 28 | at risk |
| Arclight | Integration live | 55 | stalled |
| PeakFlow | First workflow | 76 | on track |
| Stratos | Value confirmed | 95 | complete |
Catches stuck accounts the hour they stall.
Every intervention is signal-driven, context-rich, and routed to the right person automatically.
Trigger
No login > 5 days post-welcome
Action
Re-engagement email from CSM with setup guide link
Trigger
Integration not started by Day 7
Action
FDE introduction + calendar link for tech setup call
Trigger
First workflow not created by Day 14
Action
CSM call scheduled + workflow template shared
Trigger
Health score drops > 15 pts in 48hrs
Action
Escalation to CSM lead with full context brief
Trigger
Champion hasn't invited team by Day 21
Action
Multi-stakeholder outreach with rollout playbook
Different journeys for different shapes.
Not every customer onboards the same way. Superhawk runs the right journey for each account shape automatically.
| Journey | Accounts | Stages | Avg days |
|---|---|---|---|
| SMB self-serve | 84 | 4 | 11 |
| Mid-market guided | 42 | 6 | 24 |
| Enterprise rollout | 12 | 8 | 45 |
| Technical integration | 28 | 5 | 18 |
| Migration from competitor | 16 | 7 | 32 |
| Expansion (new team) | 22 | 4 | 9 |
Loops in FDEs for technical stalls.
When the blocker is technical, the right person sees the right detail. No context lost at the handoff.
42%
Faster time-to-first-value
3x
More accounts onboarded per CSM/FDE
58%
Drop in onboarding abandonment
28 days
Reduction in activation time
Common questions
Can Superhawk track product-specific onboarding milestones?
Yes. You define the milestones that matter for your product — first login, integration connected, first workflow created, team invited, whatever signals value in your context. Superhawk tracks each one per account in real time.
How does it handle different segment tracks?
You configure journey templates by segment — SMB, mid-market, enterprise, migration, expansion. Each template has its own milestones, timelines, and intervention rules. Accounts are automatically assigned based on attributes at close.
What happens when an account stalls?
Superhawk detects stalls within hours based on milestone gaps and usage patterns. It fires the configured intervention — a re-engagement email, an FDE introduction, a CSM escalation — depending on the stall type and account tier.
Does this replace our product analytics tool?
No. Superhawk ingests signals from your existing product analytics (Amplitude, Mixpanel, Pendo, etc.) and combines them with CRM, support, and communication data. It reasons across all of them — your analytics tool doesn't do that.
How does it handle enterprise accounts with multiple stakeholders?
Superhawk tracks engagement per stakeholder — who's active, who's gone dark, who hasn't been looped in yet. It surfaces gaps like 'VP Ops hasn't logged in and is the budget holder' so your CSM knows where to focus.
Can customers see their own onboarding progress?
Not directly from Superhawk today. But the milestone data can be pushed to your customer-facing portal or shared in automated check-in emails that show progress against their specific activation plan.
What about technical implementations that need engineering support?
That's what the FDE loop is for. When Superhawk detects a technical stall — failed API calls, incomplete integrations, SSO blockers — it routes to your FDE with full technical context. The CSM sees the business impact; the FDE sees the technical detail.
Find every stuck onboarding in your book.
Stop losing customers in the first 90 days. See every stall. Fix it before they go dark.