The expansion pipeline you've already earned. Finally visible.
Superhawk reads every expansion signal across your customer base — seat ceilings, usage milestones, new workspaces, hiring posts, champion promotions — and routes the right play to the right rep the moment it's actionable.
Most CS teams have a quiet pile of expansion sitting in their book.
The seat ceiling nobody noticed
Hit 32/32 seats two weeks ago. The admin requested more but nobody followed up. The buying window is closing.
The hiring signal that screams expansion
Three Senior ML Engineer roles posted on LinkedIn last Thursday. That’s a team doubling — and they’ll need double the seats.
The champion promotion you didn’t celebrate
Your sponsor moved from Director to VP. They now control a bigger budget and a wider org. You should be the first to know.
Reads 12+ expansion signals across your base.
Drafts the expansion conversation.
Every expansion signal gets a play \u2014 complete with context, talk track, and projected ARR impact.
| Account | Play | Status | +ARR |
|---|---|---|---|
| NovaBridge | Seat upgrade proposal | Running | +$48K |
| Canopy AI | Team expansion talk track | Drafted | +$92K |
| Arclight | Exec congratulations + EBR | Awaiting approval | +$120K |
| Helios Stack | Cross-sell discovery call | Running | +$65K |
| VertexLabs | Premium tier upgrade pitch | Auto-sent | +$34K |
Routes to the right rep.
Not every expansion signal should land on the same desk. Superhawk routes each play to the person best positioned to close it.
Seat upgrade
Natural relationship owner handles the conversation
Cross-sell opportunity
New product conversation routed to sales specialist
Strategic expansion
Enterprise deals go to the expansion team
Lightweight upgrade
Low-risk, templated plays fire automatically
Forecasts expansion with math.
Not gut feel. Not a spreadsheet. A live forecast built from every signal in your book.
31%
NRR lift
3x
More pipeline per CSM
14 days
Signal to close
62%
Plays run automatically
Common questions
What counts as an expansion signal?+
Anything that indicates a customer is ready for more — seat ceiling hits, usage thresholds, new workspaces, hiring patterns, funding rounds, champion promotions, adjacent feature adoption, and cross-sell fit scores.
Does this work with usage-based pricing?+
Yes. Superhawk tracks consumption patterns and alerts when a customer is approaching tier thresholds or when usage spikes suggest a natural upsell moment.
Do AEs get visibility into expansion signals?+
Fully. Routing rules determine who sees what. AEs get cross-sell and new-product signals. CSMs get seat upgrades and tier expansions. Everyone works from the same signal fabric.
How does this integrate with our CRM?+
Expansion plays update opportunities in Salesforce or HubSpot automatically. Pipeline, stage, and expected close date are written back in real time.
Can plays auto-send without approval?+
You decide. Low-risk plays like seat upgrade nudges can auto-send. High-stakes plays like strategic expansion proposals always wait for human approval.
What’s the average expansion lift?+
Teams using Superhawk’s expansion engine see an average 31% NRR lift in the first two quarters, primarily from signals that were previously invisible.
Can Superhawk identify AI product expansion opportunities?+
Yes. If you offer AI-powered add-ons or premium tiers, Superhawk detects feature exploration patterns, API usage spikes, and competitive evaluation signals that indicate readiness to upgrade.
Find the expansion you've already earned.
The pipeline is already in your book. Superhawk makes it visible and actionable.