Use case · Churn prevention

Find the leak before it floods the basement.

By the time a renewal call goes south, the signals have been on the table for two months. Superhawk reads them in the hour they happen — and runs the save play the moment a pattern emerges.

The Problem

Most teams don't have a churn problem.
They have a “found out too late” problem.

Quiet usage decay

A 12% usage dip in week 1 doesn’t trip an alert. By week 8, the customer has built around your gaps.

Silent champion exit

The champion posts about a new role on LinkedIn. Nobody sees it for three weeks.

The slow-burn ticket

A P2 ticket on the core integration has been sitting for nine days. No one flagged it.

How Superhawk Solves It

Reads every churn signal across every tool, every minute.

30 churn signals tracked
Usage decayChampion exitStale P1Login frequencySentiment dropInvoice overdueNPS detractorSupport escalationFeature drop-offExec disengagementContract objectionCompetitor mentionOnboarding stallMulti-thread silenceBilling disputeRenewal ghostingIntegration failurePower user churnSession declineSlack silenceQBR cancellationRoadmap misalignmentDowngrade requestLate paymentTeam reductionAPI error spikeHelp-doc surgeCSAT dipWorkaround detectedShadow evaluation

Ranks risk by probability and dollar size.

Every at-risk account ranked by P(churn) × ARR so your team works the biggest fires first.

#AccountP(churn)ARR
1NovaBridge87%$420K
2Canopy AI74%$310K
3Arclight68%$285K
4Helios Stack61%$210K
5VertexLabs54%$180K
6Meridian Co49%$155K

Runs the save play the second the pattern emerges.

Active save plays4 plays running
NovaBridge

Exec re-engagement sequence

Drafted
Canopy AI

Eng escalation + timeline fix

Running
Arclight

Billing resolution + QBR reset

Running
Helios Stack

CSM check-in + NPS follow-up

Awaiting approval

Escalates the ones nobody touches.

If a save play goes untouched, Superhawk escalates through your org automatically — so no at-risk account falls through the cracks.

D0
Day 0

Signal detected

Save play drafted and sent to CSM inbox

D2
Day 2

No action

Reminder pinged to CSM + manager in Slack

D5
Day 5

Still untouched

Escalated to CS Director with ARR context

D8
Day 8

Critical

VP alerted. Account moved to top of work queue

34%

Churn reduction

84%

Risks surfaced before renewal

5x

Faster triage

$3.4M

ARR protected

FAQ

Common questions

How quickly does Superhawk detect risk?+

Most signals surface within 60 seconds of the underlying event — a usage drop, a sentiment shift on a call, a champion changing their LinkedIn headline.

What data sources does Superhawk connect to?+

Product analytics, CRM, support ticketing, billing, conversation intelligence, Slack/Teams, and the open web. If a signal lives somewhere, we read it.

Do CSMs still need to act?+

Internal actions — Slack pings, CRM updates, escalation routing — auto-fire based on your rules. Customer-facing drafts always wait for human approval before sending.

How long does setup take?+

OAuth integrations connect in minutes. First risk signals surface within hours. Full pattern calibration happens over the first two weeks.

Can I customize the risk model?+

Fully configurable. Pulse Score lets you weight dimensions, set thresholds, and define what “risk” means for your business.

What about false positives?+

Patterns that misfire get tuned automatically. Most teams reach 80%+ precision by month two as the system learns your customer base.

See your at-risk accounts right now.

Stop finding out about churn on the renewal call. Find it the hour it starts.